South Dakota Governor Kristi Noem has stirred controversy with a recent infomercial-style video posted on her personal social media account, in which she praises cosmetic dentists from Smile Texas for enhancing her smile following a biking accident years ago. The nearly 5-minute video showcases Governor Noem speaking at a state Republican party event, with prominent Trump signs visible in the background.
In the video, Noem candidly discusses the need for an adjustment to her teeth after knocking out her front teeth in the biking incident, expressing gratitude towards the dental team at Smile Texas for providing her with a smile she can be proud of. She specifically mentions two dentists by name and lauds Smile Texas as the best choice for her cosmetic dental needs.
However, questions have been raised regarding the motives behind the video and the nature of the governor's relationship with Smile Texas. Speculation abounds as to whether the dental work was provided free of charge in exchange for the promotional video, and why Governor Noem opted to seek treatment in Texas rather than utilizing local providers in South Dakota.
Legal experts, including Loyola Law School professor Jessica Levinson, have criticized the video as a blatant promotion for a private business, suggesting that Governor Noem's actions may be part of a calculated move to position herself as a potential Vice Presidential candidate for former President Trump. With Noem's term as governor set to end in 2026, she has been exploring avenues to maintain her influence within the GOP and has signaled her willingness to join a hypothetical Trump ticket if invited.
The political landscape surrounding Trump has been rife with speculation, with recent developments such as layoffs at the Republican National Committee following Trump-backed leadership changes, projections of both Biden and Trump securing their party's 2024 presidential nominations, and reports of potential vice presidential contenders like RFK Jr. adding to the intrigue.
Noem's video praising Smile Texas has sparked a mix of reactions, with some viewing it as a strategic move to align herself with the former president, while others see it as a questionable endorsement of a private business. As the political dynamics continue to evolve, Governor Noem's actions and alliances are likely to be scrutinized through the lens of her potential future aspirations within the GOP and on a national stage.